In 1927 Ivan Pavlov discovered that his dogs would begin to salivate first in the presence of food, then in the presence of the lab assistant that bought the food and then just by hearing a bell that would normally mean the onset of feeding. The discovery of this Pavlovian Response of Classical Conditioning is the forerunner of all kinds of behavioral therapy. The idea is that you can teach yourself or someone else can teach you to respond to certain stimuli in a certain way.
Many hypnotists try this by planting a post-hypnotic suggestion that you don’t like this or that type of food or that this type of food really tastes horrible.
The more common way we try to do it for weight loss is to try and establish new habits.
- box up half our meal when we eat out
- drink more water
- avoid sweets
- reward ourselves when we’ve reached some positive milestone
Sometime this works. Many times it works only temporarily.
Undoing the habits or conditioned response built up over the years is extremely difficult. Here is a story from my own experience:
Every so often I have the occasion to visit a certain part of town. Normally, it’s a doctor’s appointment but it could really be anything. In this part of town is a place called Bagel City. It has dozens of different bagel sandwiches and bagel preparations along with dozens of different bagels. It also has lots of snacks — potato chips, pita chips, pretzels, sodas, etc. — that you don’t see in your run-of-the-mill bagel place or any other sandwich place. It also has a glass display case of dozens on pastries, cookies and other sweet delights.
It not a fancy place but it has fancy stuff.
Yet, I always go there, if I’m in the area, and I always get the same thing. Purely a conditioned response. Reflex. I sometimes even go through a little thought process trying to tell myself to pass it by. It almost never works and I almost always end up there.
- roast beef on a pumpernickel bagel with lettuce and onions (which they automatically serve with cole slaw and a pickle
- Dr. Brown’s Black Cherry soda
- a small bag of Rold Gold pretzels
- …and on my way out, a black and white cookie which is probably about 4′ in diameter
I can’t begin to count the calories and, truth be told, I don’t care (almost). I tell this story because there are dozens of little things that have been embedded into my life that are almost purely conditioned responses.
You would think that being a human and not being a dog that it would be easier to break the bad habits. 28 days and all that stuff. I’m hear to tell you it ain’t that easy.