Subliminal: How Your Unconscious Mind Rules Your Behavior – A Book Review

Subliminal: How Your Unconscious Mind Rules Your BehaviorSubliminal: How Your Unconscious Mind Rules Your Behavior by Leonard Mlodinow

My rating: 3 of 5 stars

Usually I love reading books in the genre. I love learning how people make decisions and how our subconscious mind directs our behavior. This book really tries to do a good job of explaining what our subconscious is and how it influences our behavior. Yet, for me it is a little heavy on the science and a little light on the application.

To be fair, the author really tries to intertwine interesting analogies and folksy anecdotes with the science of how life is really a subjective experience. But, it seems, he can’t help himself from proving his point through reference to numerous studies and minute description of the brain and it’s physicality.

Yes, it’s interesting to know that out subconscious helps us function in life by filtering out a multitude of activities, sights and sounds. It’s interesting that our memory isn’t as accurate as we would like to believe. It’s interesting that even our vision isn’t as all encompassing as we think.
It’s when he gets wades into the weeds of highly scientific explanation of evolution and neuroscience that he loses me.

Many of the later chapters also reveal what most of us know, if not factually, then intuitively. Women like deeper voiced men, tall men. Both sexes attribute positive characteristics to good looking people, in general.

So, toward the end, I put it down. The books of Dan Ariely are more to my liking. I also thought that The Power of Habit: Why We Do What We Do in Life and Business was a lot more engaging and memorable.

Read the book if you like a lot of scientific backup for the author’s assertions of how your subconscious mind rules your behavior. If you’re looking for ways to help change your own behavior or better understandand possibly influence the behavior of others, you may be disappointed.



View all my reviews

Book Review – What Mrs. McGillicuddy Saw

What Mrs. McGillicuddy Saw!What Mrs. McGillicuddy Saw! by Agatha Christie

My rating: 4 of 5 stars

This is my second Agatha Christie novel and my second Miss Marple novel.

In this one Miss Marple actually has more of a role than the previous book, A Pocket Full of Rye.

A woman is seen strangled on a passing train and Miss Marple’s friend, Mrs. McGillicuddy is the only one who saw it and no one believes her except Miss Marple!

An amazing cast of characters is assembled including a domestic worker who is so good at what she does that she only hires out for short periods of time for the big money. Lo and behold, she is quite the sleuth, too, and does all the heavy lifting Jane Marple can’t do.

All in all it’s an enjoyable read with a lot of interesting colloquialisms and mannerisms from the time. It was a nice quick read with some interesting twists and turns.



View all my reviews

Book Review – The Power Of Habit

The Power of Habit: Why We Do What We Do in Life and BusinessThe Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

My rating: 4 of 5 stars

I read a lot of non-fiction and I read a lot in this genre and I will say, unequivocally, that this is one the best I’ve read. Just enough science to give the author’s premise some credibility and plenty of anecdotes to illustrate his points.

Yes, the author has a bias and it becomes more pronounced toward the end of the book but he plays a subtle hand while showing that our habits can change. Moreover, habits are instilled throughout companies and societies so that even large groups can change for the better, if the habits of those groups change.

The is an appendix at the back of the books with suggestions about how to implement the ideas in the book but I haven’t read it…yet.

Many reader/reviewers have pooh-poohed this book because it is heavy on story and anecdotes. To me, that is what make this book so powerful and interesting and entertaining. It teaches without being didactic and it doesn’t overwhelm the lay reader with massive scientific review.

To me, it was a well written book that clearly stated the author’s ideas and inspired me to think more deeply about my own habits and how I can change the ones that so obviously need changing.

Get it. Read it. Enjoy it.



View all my reviews

Book Review – The Ex-Pats

The Expats: A NovelThe Expats: A Novel by Chris Pavone

My rating: 3 of 5 stars

Secrets, secrets, secrets.

Those we keep from strangers, from friends and family…and from our spouses. One secret and lie piled on top of others.

Ostensibly, that’s what this book is about. Although, it’s wrapped inside a financial spy thriller with the protagonist, Kate Moore, as a just retired CIA operative.

It seems her husband, Dexter, is a financial cyber security guru and has taken a job at a bank in Luxembourg which, evidently, is notorious for banking secrecy. So Kate quits the Agency to follow along and be the wife and mother (two small children) while Dexter brings home the bacon.

All is not as it seems, though. Kate and Dexter, now ex-pats (thus, the title), meet up with Bill and Julia who insinuate themselves into their lives. But, why?

Of course, Kate has never told Dexter what she really does and Dexter seems to have a few secrets of his own…and why did Bill and Julia show up all of a sudden with skimpy “cover” stories that can’t easily be verified by a suspicious Kate.

Lots of twists and turns. Lots of layers to this big, bad onion.

It’s an interesting book, a good first novel.

It does have it’s flaws, though.

I kept thinking that the plot could be wrapped up a little more quickly than it took. I also realized that there was quite a few things that were just unbelievable even within the genre of CIA spy thrillers.

The author also had this annoying device of a flash forward where you knew something was being revealed but not really sure what. It would bounce back and forth to these flash forwards at the oddest and seemingly most random times. The book also had the requisite flash backs where the protagonist remembers events in the past that help explain her need to keep parts of her life secret from her husband and the father of her two children.

All in all, it’s a good read an well worth taking the time.




View all my reviews

Book Review – Don’t Let’s Go To The Dogs Tonight

Don't Let's Go to the Dogs TonightDon’t Let’s Go to the Dogs Tonight by Alexandra Fuller

My rating: 2 of 5 stars

If you’re interested in a book about growing up in squalid conditions in several Third World countries, this is your book.

I’ve come to understand that I am not a fan of the memoir style/genre. It allows an author to pick and choose various parts of her life to be revealed. Context is lost.

Having said that, I found this book to be depressing from the first page. If I hadn’t been assigned to read it as part of the Guy’s Book Club I would have passed it by after the second chapter. However, I did read it…beginning to end.

For reasons unclear until near the end of the book, an English family is plopped down in Zimbabwe (formerly Rhodesia) to farm and otherwise eke out a miserable existence of survival among disease and poverty.

The author’s mother is a hopeless alcoholic who barely draws a single sober breath and the father seems to be an indifferent to the family’s circumstances while he chain smokes through life. Of course, Alexandra Fuller (aka Bobo) doesn’t see it this way. No. This is all she knows so it’s just all great fun for her.

Being white in colonial Rhodesia does have it’s perks with several servants and the like. That comes to an end after a decade long war (just part of the scenery) and the Fullers move on to another part of Africa.

All in all, growing up in the backwater of several African countries just seems to be one big adventure after another. Even personal tragedies like the death of a young (toddler age) sister and the still born death of brother seem to be taken in stride and woven into the tapestry of a larger African diaspora. This is just the way it is. Sad for awhile but soon the next horrific challenge presents itself.

The book does have a quasi happy ending and, of course, the author looks back on this childhood as something wonderful and precious.

Luckily, the reading went quickly with nice short chapters and a writing style to encourages an easy read. The subject matter is quite depressing, though.




View all my reviews

Book Review – Six Tires, No Plan:The Impossible Journey of the Most Inspirational Leader That (Almost) Nobody Knows

Six Tires, No Plan: The Impossible Journey of the Most Inspirational Leader That (Almost) Nobody KnowsSix Tires, No Plan: The Impossible Journey of the Most Inspirational Leader That (Almost) Nobody Knows by Michael Rosenbaum

My rating: 2 of 5 stars

Here’s a confession.

I didn’t actually finish reading the book all the way to the very last page. I just couldn’t take it any more. (I got within the last 30 pages, though)

This is a fine book if you’re looking for a quick and easy read about a man who started off with very humble beginnings and made himself into a gazillionaire. The best part, of course, is that he made his money with tires (can you believe it? not computers or social media!) and he is one hell of a nice guy.

He didn’t use cutthroat tactics to build his business and edge out his competition. No. He just put his nose to the grindstone and worked like hell but always made sure he was nice, nice, nice.

Actually, this book reminds me of another book like this called Everybody Wins – The Story and Lessons Behind RE/MAX. I got that book for free since I was a RE/MAX guy at the time the book came out (still am). That book made the founder of RE/MAX out to be a saint in the same way Six Tires, No Plan: The Impossible Journey of the Most Inspirational Leader That (Almost) Nobody Knows makes Bruce Halle out to be the best and most beneficent business leader in modern times.

To be sure, there are some references to a hot temper which Bruce Halle learned to control through life. There are also some fleeting references to various scrapes he got himself into. All in all, though, you would think that this man can do no wrong. Moreover, he treats his employees like family complete with financial help in times of duress and a promotion and compensation scheme that encourages a brotherhood of tire guys.

OK. I’m a little cynical. Maybe jaded. Maybe Bruce Halle is a genuinely great guy who cares about humanity and, particularly, his employees. I can hardly believe, though, that he got to where he is without some people feeling some pain.

It’s a short book, as I mentioned, and it’s written by a guy who is really not a biographer. If you want to read something that’ll make you feel good and restore your faith in humanity than this book is for you. Sure, I’ll give the guy the benefit of the doubt. I really want to believe you can grow a large business by hard work, compassion, courtesy and customer service.

I just have my doubts.



View all my reviews

Book Review – Dead Wrong

Dead Wrong (Joanna Brady, #12)Dead Wrong by J.A. Jance

My rating: 4 of 5 stars

I read J.A.Jance every now and then and I’m often surprised how much I enjoy her books.

This is book is definitely worth the time. I wouldn’t say it is a “page turner” or “heart thumping” but it does keep your attention with multiple sub-plots and interesting characters.

Joanna Brady, an elected Sheriff, is big time pregnant but still running the Sheriff’s department and fighting crime all at the same time. Meanwhile, her husband, Butch, is off at a mystery writer’s conference and obnoxious, overbearing grandparents-to-be drop in for an unannounced visit. So there are all kinds of interesting family dynamics.

The investigation of a current murder has all kinds of twists and turns including an investigation of a cold, cold, cold case that was initially investigated by none other than Joanna Brady’s long dead father who was a Deputy Sheriff at the time.

Simultaneously, an Animal Control Officer is beaten to within an inch of her life while investigating a dog fighting ring. This pushes Sheriff Brady’s shorthanded and budget constrained department to it’s limit a while everyone and their brother is waiting for “the baby” to come along any day.

The cases are all wrapped up with a nice bow at the end which is really the way I like it.

Good story. Enjoyable reading.





View all my reviews

Book Review: Half Assed: A Weight Loss Memoir

Half-Assed: A Weight-Loss MemoirHalf-Assed: A Weight-Loss Memoir by Jennette Fulda

My rating: 2 of 5 stars

In true memoir style, this book is an idealized, romanticized and, generally, abbreviated story of an epic weight loss. If you’re looking for a “how-to” book on losing well over 200 pounds…this is not the book.


I came across this book in one of those random searches through Amazon and thought it looked interesting. After all, what overweight person wouldn’t want to know how a young woman lost so much weight? There might be some magic formula tucked inside those pages somewhere. Of course, there is a magic formula: eat less and exercise more. No magic pill, no magic foods, no magic exercise regimen.



Unlike most of us who may be circumferentially challenged, this author didn’t have a sad childhood with abusive parents or a family that consistently put food in front of her. To hear Jennette Fulda tell the story, she had a great and supportive family who just happened to eat a lot.



So, what was the incentive to lose over 200 pounds? It might have been the gall bladder operation. Although she says she still sat around for another year. It might have been her brother’s weight loss. But, according to the book (and one of the chapter titles) there were no epiphanies. She just got up one day and decided to shed the poundage and, by golly, that’s what she did.



She started to lose weight and, eventually, start a blog which, in turn, became a raging success and the big accountability piece she needed to stay on track. Of course, it is also nice that she’s a coder and general all around web guru. So, the website that hosted the blog looked pretty, had great graphics and pretty charts and lots of the coding you need to let Google know you’re around.



The book is written in the breezy and slightly snarky style of young-ish bloggers (Jeannette Fulda started her weight loss at 24) and it’s and easy read. It can be funny in spots and it’s worthwhile to know that if she could do it so can you (or me or anyone else).



If you’re looking for “thin-spiration” or anything along those lines, this book falls short. The author moves from self awareness to self absorption pretty quickly. She easily congratulates herself and glosses over some of the real struggles fat people face – the office snacks and get togethers, weddings and funerals and church socials as well as the never ending cravings.



To be fair, toward the end of the book, the author acknowledges that she is young and single with no kids and just the 40 hour job to worry about. It’s easy to come home and cook the healthy and nutrition meals (she really gets into cooking) and then go out for a run (she really gets into running). No worries about the spouse or the stressful boss or the travel schedule.



After a little over two years, Jeannette Fulda has shed over 200 pounds and looks great, feels great and just loves life. Her weight loss (as illustrated by a chart on www.pastaqueen.com) was pretty much of a straight diagonal line down. Little bumps here and there but nothing like what most people experience.



The bottom line here is that this story is the exception and not the rule. Like the memoirs of Presidents and celebrities of every stripe she tells a story short on angst and struggle and long on her triumphs and how, once she made up her mind, she was able to pull off the near miraculous.



One final note: this is a book for the ladies. She makes a few short references to her brother’s weight loss and to her father’s 90 pound drop due to counting calories (Jeannette just follows her body’s advice and doesn’t count calories or any of that stuff). The bulk of the book is really oriented to young women. After all, it’s a “memoir” so it is very female oriented.



View all my reviews

Set in Darkness – A Book Review

Set in Darkness (Inspector Rebus, #11)Set in Darkness by Ian Rankin

My rating: 3 of 5 stars

This was my first Ian Rankin book.



In many ways, it is a well written book with a tight plot and lots of atmosphere. For me, though, it was a little too dark. The atmospherics were dark – lots of night, seedy pubs, unsavory characters – and the plot itself really didn’t have a satisfactory ending…much like real life.



It’s was interesting in that it didn’t depend on a lot of gratuitous sex to capture the reader’s attention. Plenty of violence but none that you wouldn’t expect from dealing with the underbelly of Edinburgh.



All in all, a good book and an engrossing read.



View all my reviews

Reading Books on the iPad

Back in the day, I was conflicted.

I was thinking of getting a Kindle since everyone and their brother who owned one loved it Yet, the iPad had so much more you could do with it and everyone in my profession and their brother said it would be an invaluable business tool. (I’m a real estate guy)

What should I do?

Well, I broke down and spent the big bucks on the iPad and installed the Kindle app.  It seemed like the best of both worlds.  Unfortunately, it wasn’t

The iPad is nice. It has lots and lots and lots of apps and lots of functionality beyond just reading.  However, it is with the reading that it falls short. The back lighting really doesn’t last that long. Or I haven’t figured out how to make it last longer. As a result, I’m constantly touching the iPad to get the back lighting to brighten back up so I can read.

Yeah. I know. If I read a little faster or just turned pages more the light would stay on. It would also run down the battery life (which I realize is secondary since the battery life is way long on the iPad).

The other part, though, is that the iPad is heavy. Add a case and it’s even heavier.At least, for reading a book.The Kindle is super light and small-ish so it really is a ton easier just to carry it around and whip it out to read. I understand if you get the “pre Kindle Fire” Kindles, the Digital Ink is really very readable.

So, I’ve gone back to ordering real, paper and ink books. The kind that you hold in your hand and can’t take more than one or two at a time on trips or whatever. Thick books (thicker than Kindle, anyway).

I don’t know. It’s just something about a real book.  Maybe I should break down and get one of the original Kindles. hell, I think the cheapest one is only $79.

Maybe for my birthday…or Christmas.