I read a lot of blogs. No wonder. I try to write and I like to see what’s out there. You know, scout out the competition. There is a ton of stuff.
- blogs that are funny
- blogs that are serious
- blogs that are stuffy
- blogs that go on and on and on
- a million gazillion to choose from…
Some of the blogs are even written by the same people with different names attached and different blog personas. Some are written in such a way that, if you met the person in real life, you would have no idea they were the same person writing the blog.
Developing a Persona That Works
The biggest challenge (besides driving traffic to your blog so people will read it) is having a blog persona that will be attractive to people so they will come back for more. That’s easier said than done.
Take me, for example. Try as I might to put on my snarky, sarcastic “aren’t I cute” blog persona I just can’t seem to get the swing of it. Many people would say that “finding your voice” should be “authentic” (whatever that is). So, I’m not sure if I’m being boring or stupid or what. I do know that no one reads this stuff…yet. Although, one day when people do I’ll probably regret writing it.
I plug along. Looking for the right persona so that when, one day, I have a gazillion readers, I’ll be able to keep them entranced and entertained and enthralled!