The video was a great idea.
First, it laid out the fact that The Challenge is really designed to be training for Internet Marketing beginners. Newbies that may not have a blog, a website or a niche in which to market. To be sure, many training systems such as The Challenge attract a wide range of people into IM which I have come to understand as Internet Marketers and not Instant Messengers. In fact, it has been my experience that there are many veteran Internet Marketers that have been through “the basics” and are eager to move on to the more advanced stuff in order to learn how to increase their cash flow… and fast.
It is exactly this kind of “fast track” training that has turned me off about other Internet Marketing training. It is easy to get left behind, become discouraged and drop out.
The other part of the expectations video was about my expectations for The Challenge. It’s important to me to understand that Internet Marketing isn’t about taking a few steps or implementing a blog or website and then taking a nap while the thousands and millions roll in. A good thing to remember. I can’t count the number of offers available on Twitter from any number of hucksters that promise the moon and the stars, all on auto-pilot. Set it, forget it and smile all the way to the back.
Ed promises no such thing.
In fact, the very next video Ed Dale put out during this Pre-Challenge week was his Disclaimer. Yes, there were some products that were going to be suggested (like Market Samurai) and, if I bought them, he would receive a little piece of the pie. However, I wouldn’t be under any obligation to purchase them and they would be in the ‘free trial” mode for the duration of The Challenge. He also disclaimed any responsibility for anyone making any money which, as he explained, was because he had no way of knowing if we would take action on any of the training he was providing…for free.
So now I’ve had my expectations framed and disclaimed. Now, it’ll be interesting to see how it pans out.