Taking a break from his usual hilarious self (although if you watch to the end, he gets back into form), Jordon Cooper of Not A Pro Blog decided to hold forth on what makes a good blog and how you get people to read it.
I’ll let you watch the video for yourself to see if you agree with him or not but here’s my take:
Slant, Spin and Voice are all well and good and if writing a blog like a pundit will bring me a gazillion readers: great. But my thinking is that in and of themselves Slant, Spin and Voice won’t do it . At least, not all of it.
People may flock to the likes of Glenn Beck (whom I can’t stand, either. So Jordon and I are on the same page there.) because Fox News spent gazillions of dollars advertising Glenn Beck. They put little promos all over their network on TV shows that people watch that might be rabid, right wing conservatives. They even put ads in print media (gasp!). So it’s no surprise that a few people tuned in at the beginning.
Of course, after the initial push, Glenn and his buddies had to be able to hold their own and keep people interested and coming back for more. Jordon is right on with that part. It ‘s just that being a pundit in and of itself doesn’t guarantee fame, fortune and a huge subscriber list.
But, then again, maybe I didn’t download that particular eBook.
