Taking a break from his usual hilarious self (although if you watch to the end, he gets back into form), Jordon Cooper of Not A Pro Blog decided to hold forth on what makes a good blog and how you get people to read it.
I’ll let you watch the video for yourself to see if you agree with him or not but here’s my take:
Slant, Spin and Voice are all well and good and if writing a blog like a pundit will bring me a gazillion readers: great. But my thinking is that in and of themselves Slant, Spin and Voice won’t do it . At least, not all of it.
People may flock to the likes of Glenn Beck (whom I can’t stand, either. So Jordon and I are on the same page there.) because Fox News spent gazillions of dollars advertising Glenn Beck. They put little promos all over their network on TV shows that people watch that might be rabid, right wing conservatives. They even put ads in print media (gasp!). So it’s no surprise that a few people tuned in at the beginning.
Of course, after the initial push, Glenn and his buddies had to be able to hold their own and keep people interested and coming back for more. Jordon is right on with that part. It ‘s just that being a pundit in and of itself doesn’t guarantee fame, fortune and a huge subscriber list.
But, then again, maybe I didn’t download that particular eBook.
I read a lot of blogs. No wonder. I try to write and I like to see what’s out there. You know, scout out the competition. There is a ton of stuff.
blogs that are funny
blogs that are serious
blogs that are stuffy
blogs that go on and on and on
a million gazillion to choose from…
Some of the blogs are even written by the same people with different names attached and different blog personas. Some are written in such a way that, if you met the person in real life, you would have no idea they were the same person writing the blog.
Developing a Persona That Works
The biggest challenge (besides driving traffic to your blog so people will read it) is having a blog persona that will be attractive to people so they will come back for more. That’s easier said than done.
Take me, for example. Try as I might to put on my snarky, sarcastic “aren’t I cute” blog persona I just can’t seem to get the swing of it. Many people would say that “finding your voice” should be “authentic” (whatever that is). So, I’m not sure if I’m being boring or stupid or what. I do know that no one reads this stuff…yet. Although, one day when people do I’ll probably regret writing it.
I plug along. Looking for the right persona so that when, one day, I have a gazillion readers, I’ll be able to keep them entranced and entertained and enthralled!